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Posted by: daniel 3/13/2008 10:37 AM

 So let's reflect on the recent Microsoft Launch event in Chicago.

My friends and I piled into an SUV at the ungodly hour of 5:30 a.m. My idea of 5:30 a.m. activity does not include travel, in the dark, to an overpopulated city. However, this was an opportunity to hang out with friends for the day and possibly take in some good developer content. The last launch event..same friends, same ungodly hour and unfortunately we left a little dissatisfied with the event. So with this iteration of the process, we thought that surely Microsoft would come through in spades, given that the Chicago crowd is one of (if not the greatest) largest populated launch shows that Microsoft rolls out. 
You would think that with this many people in attendance (5k+), surely Uncle Bill or Monkeyboy would make an appearance.

No...and thats where things started to go downhill.

Robert Youngjohns stepped up to the podium to do the keynote. Who? Exactly! 
Wait a minute..didnt this guy work for Sun Microsystems not too long ago? Yep. Months ago, in fact. And he's a salesman. Microsoft just brought him on board. A Sun salesman at the keynote, telling us how excited he is about the new technology? Seriously? How excited can you possibly be? You just joined the company. No Bill. No Steve. No Monkeyboy dance for me.
The BI demo during the keynote crashed. The demo gods bent down from Mount Olympus and smote his whole presentation. I felt pretty bad for the dude because it was obviously a system issue and he struggled to illustrate, vocally, what it was he wanted to show us and how it fit into the Microsoft BI program. But not today my friend. So they moved on, while poor Mike snuck around back to strangle someone, who undoubtedly is surfing Craigslist today.
So ends the keynote.
First session...."Break Through Challenges with Visual Studio 2008" All powerpoint. No code. a 45 minute commercial. The presenter did an awesome job of selling Visual Studio 2008. Made me want to buy it. Oh wait...I already have it. Ok...no big deal. Still nice to know that all of the features that they promised would be in there, are indeed in there.
LUNCH! Microsoft hands out some pretty nifty lunchboxes, with quite the selection of goodies. However, if you picked Chicken instead of Turkey..too bad for you cause they looked, smelled and most likely tasted horrible. They were so strong smelling that the lunch box absorbed the scent. But cool that I got a neato lunch container/box thingy. I like free stuff. During lunch, i eagerly awaited my software pack that we would be picking up today. 
Microsoft's various evangelists promoted the fact that "Today we're going to give you Server 2008, Visual Studio 2008 and Sql Server 2008. Sweetness. My MSDN expired not too long ago and I've been eagerly awaiting the new stuff; most desired was the Server 08 disc for its awesome virtual support.
So anyway...enough salivating..back to the story line here.
After lunch, we noticed that the launch crew was handing out the cd packages and one could procure the stuff a bit ahead of the nerd herd. So we pick up our much wanted software pack:
Server 2008 - its a trial version.
Sql Server 08 - it's the CTP version.
Visual Studio 08 - it's the standard edition..sorry no deployment tools, remote debugging, sql integration or TFS for you my friend. please drive through.
okee dokee. a little disappointing but i'll survive. its hard to really complain about free software. oh wait, i just did and it didnt seem hard at all.
Next Session.
"Reach End-Users With next Generation Web applications."
Sweet...I'm all about the next generation, star trek or otherwise. Bring it on.
First words out of the presenters mouth....this is NOT about Silverlight.
Hmm...o.k. Maybe some other stuff. Maybe MVC. Demo some of the cooler 3.5 stuff maybe?
no.
UpdatePanel.
and yes...THAT UpdatePanel.
Wait? Didnt we hear this presentation/demo like two years ago?
Yes...yes you did.
Many people walked out of the demo. Including myself and the two amigos.
Disappointed? You betcha. 
5+ hours in a car just to sit through a keynote by some newb, get handed trial software and the endless powerpoint commercials. And lets not forget the UpdatePanel demo.
wow.
and shame on you vendors for not giving away useless swag. Nothing. No pens, no light up blinky things to amuse my kids. No little squishy balls to entertain me during the UpdatePanel demo. Nothing. But you sure were quick to scan my little badge UPC thing to fill up your spamULater database. 
O.k. yeah..Dell did give away some bright neon green shopping bag thingy. Wearing/Carrying such bag, however...kinda effeminate. But good luck to you other 2000 dudes that managed to score one.
oh yeah...no Tshirt.
I was kinda hoping to pop another official Microsoft Visual Studio tshirt onto my chunky torso. But no.
No tshirt this time around. I guess times are tough in Redmond now with no one buying Vista.
So I took a day off of work (I'm independent, so translate that into 'i lost a whole days wages') for this little diversion.
Still...a day with friends, surrounded by my fellow nerds (about 5000 of them) seems to justify the loss and disappointment. I'll probably do it again next year when Microsoft launches their next round of productivity tools. Maybe Monkeyboy will show up this time.
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Comments (4)   Add Comment
Nice recap    By @mattblodgett on 3/13/2008 2:00 PM
I'm going to the Grand Rapids event in May. It will undoubtedly be even worse!

Re: no monkeyboy for me    By rudeguy on 3/19/2008 8:43 PM
So you went to a free conference. Got a free lunch. Got a free software giveaway. So tell me what part of this means that you did not get what you paid for? If these things are really important to you then why didn't you pay to get them?

You had an opportunity cost that you evaluated when you signed up and decided to go for it. Plus you had been disappointed before.

Fool you once, shame on them. Fool you twice, shame on you.

Re: no monkeyboy for me    By dan on 3/24/2008 10:32 AM
first...this was not free by any means. we had to travel to another state. i had to take a day off of work (i'm independent). And I would pay for a better quality of event. I have no problem paying for teched/mix etc... And I would have had zero issues with paying for this event. My primary issue with this event was the fact that Microsoft did NOT send a notable speaker to this event. It almost feels as if the Midwest is not important enough for the Microsoft to send a top 3 rep. But in the end...as i stated..it was still nice to go and hang out with friends.

Re: no monkeyboy for me    By adrian on 4/29/2008 11:30 AM
Hmm... didn't notice the recap before... stupid cache! Anywho, yeah the event was very dissappointing. That's not to say that the lunch box is not cool. I always like the Microsoft swag, but I feel swindled since other Microsoft launches have been WAY better. Good grief this wasn't even that bad, I remember when Dan and I drove through a freakin ice storm, about died on a turn when my SUV almost got a mind of its own( I now have friggin grooves in my steering wheel that were not factory, I squeezed the damn thing hard enough). Then we get to Chicago and we get an Expedia or some crap commercial about widgets in Vista. BOOOO !

I dont agree with this line:
"Fool you once, shame on them. Fool you twice, shame on you."

It's called giving a company you love a second chance, they'll probably get a third and a fourth, but those will be in Detroit/Lansing or GR, cause I am not going through that hell again for a friggin commercial. Shit I even wore a sport coat this time in anticipation for uncle Bill.... nothin.

Free shiznit set aside the content was the most disappointing part of the whole thing. I already have VS2k8, Vista, and wont run SQL Server 2k8 ( 2k5 for me ) until I feel it is stable enough. The free software I got is actually still thrown in the back of my SUV... They actually included a version of Vista, which I think was the full copy but I'm not sure... since it's still in the back of my car LOL !

Oh well... We'll see... I'll probably have to see what goes down this year, I'm definetely in if someone else drives but with gas prices right now... going to Chicago for some crappy commercials aint gonna crappen. I could probably buy an MSDN subscription for the price of the gas and watch webcasts!


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